Do you want people to fall in love with your brand, be excited by what you are doing and tell others about the experience you gave them?
How many underwhelming events have you been forced to attend by companies trying to show you how great they are at what they do?
One of the biggest mistakes you can make in your marketing is to throw an event that leaves the guest list wondering why they bothered to attend. To combat this event fatigue felt by many people, companies need to get creative and think of how to showcase their brand and create a fun, extraordinary experience for their potential customers.
Experiential marketing is all about creating those exciting, memorable experiences.
It won’t cost you a fortune
You may be thinking that is strategy is all very well for the likes of Ikea, Google, Guinness and Facebook, but what about those of us without huge pots of cash?
Great news, at breed events we know how to use the techniques of experiential marketing without spending a fortune. You will already have a marketing strategy in place, so our events can drop into the existing plans and will be tailored, so they are in line with your business goals.
Our experiential marketing events are:
Always in line with your brand identity and key messages.
Created to fulfil a specific marketing purpose.
Objective-driven – so the event meets your marketing goals.
All about engaging the guests to create a connection between them and your brand.
The intention is to give you value long after the sun has set on the event itself. The whole point of an experiential event is to give your audience an experience they won’t forgot. Once they’ve interacted with you once, if the event is done right, the impression you make will last – and you can build on it.
Long-term benefits include:
A strong brand connection – you’ve got personal with your guests and shown them another side to your company.
Rich content to use in your other marketing activities – create blogs, video, social, web content from your event.
Pure PR – if they’ve had fun and enjoyed interacting with your brand, the chances are that they will tell people about it.
Make a huge impression, plan with purpose and help people fall in love with your brand. Call breed events today.